Tag Archive | "Marketing"

3 Ways to Move Customers to Action

Wednesday, April 7, 2010

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Why waste your marketing dollars on messages that don’t create a sense of urgency? By Susan Gunelius When do you want consumers to move to action after seeing or hearing your marketing messages? Now? Tomorrow? Next week? Next year? How about whenever it’s convenient? If you’re investing time and money into getting your marketing messages [...]

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POP! A book review

Tuesday, August 4, 2009

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I am busy reading this book now. Anybody running his/her own business would appreciate it. It is not just a book, it’s a workshop and wll ask you to get envolved in the marketing/selling of your own products/services. Watch the introduction video! It is a wonderfull way of immediately connecting with your audience. Short and to the [...]

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Malcolm Gladwell: What we can learn from spaghetti sauce

Saturday, July 25, 2009

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http://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to [...]

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Consider Product Life Cycle & Customer Buying Habits

Wednesday, February 18, 2009

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Creating ads for small businesses? Remember to analyze the life cycle of the product / service and the customer buying habits.

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Evaluating Your Customer

Friday, February 13, 2009

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It is one thing to make a sales presentation, but it is another thing to make a sales presentation without first evaluating your customer. For all you know, you could be selling your customer something that they already have, or something they don’t want, don’t need, or can’t afford.

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