SB Network

Why waste your marketing dollars on messages that don’t create a sense of urgency? By Susan Gunelius When do you want consumers to move to action after seeing or hearing your marketing messages? Now? Tomorrow? Next week? Next year? How about whenever it’s convenient? If you’re investing time and money into getting your marketing messages [...]

A good brand name is important. To the outside world, the brand name represents who you are and what you do.

If you’ve got a great product, a great brand will follow … If you’re sending the right message. When I talk about branding, my assumptions are that you have a great product but not infinite resources and not a great product, there’s still hope – but you don’t need to read this column any further. [...]