SB Network

Nobody would ever think of building or worse yet, living in a structure that didn’t have a solid foundation to support the structure.  Try to imagine it . . .  . a house without a foundation would eventually just topple over and crumble to pieces.  So why do so many business owners operate their businesses with no [...]

What do you do better than anyone does? What does your company offer that competitors can’t match? Why would customers buy one company’s product or service as opposed to another’s? What is your competitive differentiation? These are all definitions of a critical business concept called “value proposition.” What’s the litmus test for a valid value [...]