Country: United States of America
Author: Sam Horn
Publisher: Perigee Books
Publication date: February 2009
From the author of Tongue Fu comes a unique and inspiring guide to jumpstart creativity and make ideas POP A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP process is a fun, fascinating, strategic approach for making messages Purposeful, Original, and Pithy-to generate instant intrigue and word-of-mouth buzz.