I am busy reading this book now. Anybody running his/her own business would appreciate it. It is not just a book, it’s a workshop and wll ask you to get envolved in the marketing/selling of your own products/services. Watch the introduction video! It is a wonderfull way of immediately connecting with your audience. Short and [...]
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Malcolm Gladwell: What we can learn from spaghetti sauce
July 25, 2009
http://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited [...]
Seth Godin: Sliced bread and other marketing delights
February 2, 2009
http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. TEDTalks is a daily video podcast of the best [...]





August 4, 2009
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