The impact of recession can be very damaging not only to households but to businesses as well. Below you can learn about these effects of recession and prevent your business from succumbing into its deadly claws. 1. Customer scarcity When you have too few customers, consequently, your income suffers as well. The rising prices make [...]
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How Your Business Can Survive a Recession
November 17, 2011
Almost every business will be affected by a recession. If you don’t take the appropriate steps, you will have to file for bankruptcy and close. Fortunately, there are things you can do to prevent it from happening. Focus on customer service. In any business, you have to entertain the customer so he or she will [...]
Choose The Right Sales Force!
December 10, 2009
“One of the most crucial decisions you make is how to sell your products or services.” Choosing Sales-Force Alternatives There are basically four different alternatives for building a sales force: You can hire a larger company or a distributor to sell for you. You can hire independent manufacturers’ reps. You can hire your own outside [...]
What is and how to derive a Value Proposition.
July 31, 2009
What do you do better than anyone does? What does your company offer that competitors can’t match? Why would customers buy one company’s product or service as opposed to another’s? What is your competitive differentiation? These are all definitions of a critical business concept called “value proposition.” What’s the litmus test for a valid value [...]
Parow ABSA Circle Breakfast – 19/03/2009
March 19, 2009
Thanks to Sharon for leading the meeting today! We had some new faces today and we welcome all of them. Some faces are becoming good friends and I hope to get around to the other people as well. As usual it was an enjoyable experience. You can download the slideshow here. A quick summary: 1. [...]




November 24, 2011
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