SB Network

What do you do better than anyone does? What does your company offer that competitors can’t match? Why would customers buy one company’s product or service as opposed to another’s? What is your competitive differentiation? These are all definitions of a critical business concept called “value proposition.” What’s the litmus test for a valid value [...]

Thanks to Sharon for leading the meeting today! We had some new faces today and we welcome all of them. Some faces are becoming good friends and I hope to get around to the other people as well. As usual it was an enjoyable experience. You can download the slideshow here. A quick summary: 1. [...]

A good brand name is important. To the outside world, the brand name represents who you are and what you do.

This blog was written by Seth Godin What should not-so-busy real estate brokers do? Why not start a local newspaper?

A very good introduction to Social Networking by the world’s leader in Blogging and Social Networking. John Jantsch wrote Duct Tape Marketing (see our Publications/Books page for more info). He is one of my favourites. This article is sponsored by Microsoft Office Live Small Business. If you want some help to understand how this social [...]