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	<title>SB Network &#187; Marketing</title>
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	<link>http://www.sbnetwork.co.za</link>
	<description>Networking for Small Businesses in South Africa</description>
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		<title>How Your Business Can Survive a Recession</title>
		<link>http://www.sbnetwork.co.za/how-your-business-can-survive-a-recession/</link>
		<comments>http://www.sbnetwork.co.za/how-your-business-can-survive-a-recession/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 13:33:28 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[FeaturedContent]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Bankruptcy]]></category>
		<category><![CDATA[Best Time]]></category>
		<category><![CDATA[Boss]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[Credit Cards]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Focus]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Loans]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[mortgage]]></category>
		<category><![CDATA[Periods]]></category>
		<category><![CDATA[Profit Margins]]></category>
		<category><![CDATA[promote]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Refresher Course]]></category>
		<category><![CDATA[Service Business]]></category>
		<category><![CDATA[Stake]]></category>
		<category><![CDATA[Start Business]]></category>
		<category><![CDATA[Three Pieces]]></category>
		<category><![CDATA[Train]]></category>
		<category><![CDATA[Wallet]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=857</guid>
		<description><![CDATA[Almost every business will be affected by a recession. If you don’t take the appropriate steps, you will have to file for bankruptcy and close. Fortunately, there are things you can do to prevent it from happening. Focus on customer service. In any business, you have to entertain the customer so he or she will [...]]]></description>
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		<item>
		<title>Is Your Network Working for You?</title>
		<link>http://www.sbnetwork.co.za/is-your-network-working-for-you/</link>
		<comments>http://www.sbnetwork.co.za/is-your-network-working-for-you/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 06:37:39 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Advice]]></category>
		<category><![CDATA[Behavioral Sciences]]></category>
		<category><![CDATA[Board Of Directors]]></category>
		<category><![CDATA[Business Contacts]]></category>
		<category><![CDATA[Business Network]]></category>
		<category><![CDATA[Kellogg School Of Management]]></category>
		<category><![CDATA[Mentor]]></category>
		<category><![CDATA[Mentoring]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Northwestern University]]></category>
		<category><![CDATA[Personal Board]]></category>
		<category><![CDATA[Personal Matters]]></category>
		<category><![CDATA[Piece Of Paper]]></category>
		<category><![CDATA[Referrers]]></category>
		<category><![CDATA[School Of Management]]></category>
		<category><![CDATA[Silverthorne]]></category>
		<category><![CDATA[Simple Test]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=830</guid>
		<description><![CDATA[By Sean Silverthorne Is your business network working for you? Here’s a simple test, borrowed from the work of Noshir Contractor, professor of behavioral sciences at Northwestern University’s Kellogg School of Management On a piece of paper write down your most important business contacts — your personal board of directors — to whom you turn [...]]]></description>
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		<item>
		<title>Marketing and Sales Must Work in Unison</title>
		<link>http://www.sbnetwork.co.za/marketing-and-sales-must-work-in-unison/</link>
		<comments>http://www.sbnetwork.co.za/marketing-and-sales-must-work-in-unison/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 07:53:45 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales/Marketing]]></category>
		<category><![CDATA[Advertising Marketing]]></category>
		<category><![CDATA[Business Suit]]></category>
		<category><![CDATA[Customer Acquisition Costs]]></category>
		<category><![CDATA[Direct Contact]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[First Time Every Time]]></category>
		<category><![CDATA[Great Marketing]]></category>
		<category><![CDATA[Kim T Gordon]]></category>
		<category><![CDATA[Large Groups]]></category>
		<category><![CDATA[Mail Postcard]]></category>
		<category><![CDATA[Marketing Materials]]></category>
		<category><![CDATA[Marketing Tactic]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Networking Marketing]]></category>
		<category><![CDATA[Professional Business]]></category>
		<category><![CDATA[Promotional Materials]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Sales And Marketing]]></category>
		<category><![CDATA[Unison]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=828</guid>
		<description><![CDATA[Follow these tips for creating promotional materials that work as hard as you do. By Kim T. Gordon Great marketing materials lower the cost of selling and raise the return on your marketing investment. Does your new business have a family of sales and marketing tools you can be proud of? If not, you have [...]]]></description>
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		<title>3 Ways to Move Customers to Action</title>
		<link>http://www.sbnetwork.co.za/3-ways-to-move-customers-to-action/</link>
		<comments>http://www.sbnetwork.co.za/3-ways-to-move-customers-to-action/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 07:09:32 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales/Marketing]]></category>
		<category><![CDATA[3 Ways]]></category>
		<category><![CDATA[Act]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Couches]]></category>
		<category><![CDATA[Exclamation Points]]></category>
		<category><![CDATA[Immediacy]]></category>
		<category><![CDATA[Mistake]]></category>
		<category><![CDATA[Perception]]></category>
		<category><![CDATA[Phrases]]></category>
		<category><![CDATA[Sense Of Urgency]]></category>
		<category><![CDATA[Target Audience]]></category>
		<category><![CDATA[Time And Money]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=826</guid>
		<description><![CDATA[Why waste your marketing dollars on messages that don&#8217;t create a sense of urgency? By Susan Gunelius When do you want consumers to move to action after seeing or hearing your marketing messages? Now? Tomorrow? Next week? Next year? How about whenever it&#8217;s convenient? If you&#8217;re investing time and money into getting your marketing messages [...]]]></description>
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		</item>
		<item>
		<title>POP! A book review</title>
		<link>http://www.sbnetwork.co.za/pop-a-book-review/</link>
		<comments>http://www.sbnetwork.co.za/pop-a-book-review/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 06:07:58 +0000</pubDate>
		<dc:creator>Fanie van der Merwe</dc:creator>
				<category><![CDATA[FeaturedContent]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales/Marketing]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Own Business]]></category>
		<category><![CDATA[Own Products]]></category>
		<category><![CDATA[Pop]]></category>
		<category><![CDATA[Running]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=747</guid>
		<description><![CDATA[I am busy reading this book now. Anybody running his/her own business would appreciate it. It is not just a book, it&#8217;s a workshop and wll ask you to get envolved in the marketing/selling of your own products/services. Watch the introduction video! It is a wonderfull way of immediately connecting with your audience. Short and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is and how to derive a Value Proposition.</title>
		<link>http://www.sbnetwork.co.za/what-is-and-how-to-derive-a-value-proposition/</link>
		<comments>http://www.sbnetwork.co.za/what-is-and-how-to-derive-a-value-proposition/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 05:43:54 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Franchises]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Acid Test]]></category>
		<category><![CDATA[Bnet]]></category>
		<category><![CDATA[Business Concept]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Business Value]]></category>
		<category><![CDATA[Critical Business]]></category>
		<category><![CDATA[Definitions]]></category>
		<category><![CDATA[Derive]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Insightful Article]]></category>
		<category><![CDATA[Litmus Test]]></category>
		<category><![CDATA[Mirror]]></category>
		<category><![CDATA[Sounds]]></category>
		<category><![CDATA[Straight Face]]></category>
		<category><![CDATA[Tool]]></category>
		<category><![CDATA[Value Proposition]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=724</guid>
		<description><![CDATA[What do you do better than anyone does? What does your company offer that competitors can’t match? Why would customers buy one company’s product or service as opposed to another’s? What is your competitive differentiation? These are all definitions of a critical business concept called “value proposition.” What’s the litmus test for a valid value [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Parow ABSA Circle Breakfast &#8211; 19/03/2009</title>
		<link>http://www.sbnetwork.co.za/parow-absa-circle-breakfast-19032009/</link>
		<comments>http://www.sbnetwork.co.za/parow-absa-circle-breakfast-19032009/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 12:14:59 +0000</pubDate>
		<dc:creator>Fanie van der Merwe</dc:creator>
				<category><![CDATA[Absa SBN Circles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Parow]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Attract]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Commitments]]></category>
		<category><![CDATA[Enjoyable Experience]]></category>
		<category><![CDATA[Good Friends]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[New Faces]]></category>
		<category><![CDATA[Retain]]></category>
		<category><![CDATA[Share Resources]]></category>
		<category><![CDATA[Slideshow]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=656</guid>
		<description><![CDATA[Thanks to Sharon for leading the meeting today! We had some new faces today and we welcome all of them. Some faces are becoming good friends and I hope to get around to the other people as well. As usual it was an enjoyable experience. You can download the slideshow here. A quick summary: 1. [...]]]></description>
		<wfw:commentRss>http://www.sbnetwork.co.za/parow-absa-circle-breakfast-19032009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a Brand Name for your Company</title>
		<link>http://www.sbnetwork.co.za/creating-a-brand-name-for-your-company/</link>
		<comments>http://www.sbnetwork.co.za/creating-a-brand-name-for-your-company/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 08:17:13 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Amount Of Money]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Brand Name]]></category>
		<category><![CDATA[Brand Names]]></category>
		<category><![CDATA[Business Names]]></category>
		<category><![CDATA[Business Web]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[designs]]></category>
		<category><![CDATA[Different Meaning]]></category>
		<category><![CDATA[Domain Names]]></category>
		<category><![CDATA[Established Companies]]></category>
		<category><![CDATA[False Notions]]></category>
		<category><![CDATA[Financial Times]]></category>
		<category><![CDATA[Game]]></category>
		<category><![CDATA[graphic]]></category>
		<category><![CDATA[Independent Professionals]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[name]]></category>
		<category><![CDATA[Replacements]]></category>
		<category><![CDATA[Size Doesn]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Uniformity]]></category>
		<category><![CDATA[Unique Names]]></category>
		<category><![CDATA[Web Domain]]></category>
		<category><![CDATA[Web Site Content]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=607</guid>
		<description><![CDATA[A good brand name is important. To the outside world, the brand name represents who you are and what you do.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Time to start a newspaper</title>
		<link>http://www.sbnetwork.co.za/time-to-start-a-newspaper/</link>
		<comments>http://www.sbnetwork.co.za/time-to-start-a-newspaper/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 05:57:37 +0000</pubDate>
		<dc:creator>Fanie van der Merwe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=453</guid>
		<description><![CDATA[This blog was written by Seth Godin What should not-so-busy real estate brokers do? Why not start a local newspaper? Here&#8217;s how I would do it. Assume you&#8217;ve got six people in your office. Each person is responsible to do two things each day: Interview a local business, a local student or a local political [...]]]></description>
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		<title>Let`s Talk &#8211; Social Media for Small Business</title>
		<link>http://www.sbnetwork.co.za/lets-talk-social-media-for-small-business/</link>
		<comments>http://www.sbnetwork.co.za/lets-talk-social-media-for-small-business/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 03:14:22 +0000</pubDate>
		<dc:creator>Fanie van der Merwe</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[DuctTape Marketing]]></category>
		<category><![CDATA[John jantsch]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=432</guid>
		<description><![CDATA[A very good introduction to Social Networking by the world&#8217;s leader in Blogging and Social Networking. John Jantsch wrote Duct Tape Marketing (see our Publications/Books page for more info). He is one of my favourites. This article is sponsored by Microsoft Office Live Small Business. If you want some help to understand how this social [...]]]></description>
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