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POP! A book review

4. August 2009

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I am busy reading this book now. Anybody running his/her own business would appreciate it. It is not just a book, it’s a workshop and wll ask you to get envolved in the marketing/selling of your own products/services. Watch the introduction video! It is a wonderfull way of immediately connecting with your audience. Short and to the [...]

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What is and how to derive a Value Proposition.

31. July 2009

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What do you do better than anyone does? What does your company offer that competitors can’t match? Why would customers buy one company’s product or service as opposed to another’s? What is your competitive differentiation? These are all definitions of a critical business concept called “value proposition.” What’s the litmus test for [...]

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Parow ABSA Circle Breakfast – 19/03/2009

19. March 2009

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Thanks to Sharon for leading the meeting today! We had some new faces today and we welcome all of them. Some faces are becoming good friends and I hope to get around to the other people as well. As usual it was an enjoyable experience. You can download the slideshow here. A quick summary: 1. Market to your existing [...]

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Creating a Brand Name for your Company

20. February 2009

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A good brand name is important. To the outside world, the brand name represents who you are and what you do.

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Time to start a newspaper

13. January 2009

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This blog was written by Seth Godin What should not-so-busy real estate brokers do? Why not start a local newspaper? Share and Enjoy:

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