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Is Your Network Working for You?
By Sean Silverthorne Is your business network working for you? Here’s a simple test, borrowed from the work of Noshir Contractor, professor of behavioral sciences at Northwestern University’s Kellogg School of Management On a piece of paper write down your most important business contacts — your personal board of directors — to whom [...]
Continue reading...Marketing and Sales Must Work in Unison
7. April 2010
Follow these tips for creating promotional materials that work as hard as you do. By Kim T. Gordon Great marketing materials lower the cost of selling and raise the return on your marketing investment. Does your new business have a family of sales and marketing tools you can be proud of? If not, you have to [...]
Continue reading...3 Ways to Move Customers to Action
7. April 2010
Why waste your marketing dollars on messages that don’t create a sense of urgency? By Susan Gunelius When do you want consumers to move to action after seeing or hearing your marketing messages? Now? Tomorrow? Next week? Next year? How about whenever it’s convenient? If you’re investing time and money into getting your marketing messages [...]
Continue reading...POP! A book review
4. August 2009
I am busy reading this book now. Anybody running his/her own business would appreciate it. It is not just a book, it’s a workshop and wll ask you to get envolved in the marketing/selling of your own products/services. Watch the introduction video! It is a wonderfull way of immediately connecting with your audience. Short and to the [...]
Continue reading...What is and how to derive a Value Proposition.
31. July 2009
What do you do better than anyone does? What does your company offer that competitors can’t match? Why would customers buy one company’s product or service as opposed to another’s? What is your competitive differentiation? These are all definitions of a critical business concept called “value proposition.” What’s the litmus test for [...]
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- Basic Accounting Terms and Concepts
- The Language of Accounting
- POP! A book review
- Basic Accounting – General Ledger
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Latest Videos
I am busy reading this book now.
Anybody running his/her own business would appreciate it. It is not just a book, it’s a workshop and wll ask you to get envolved in the marketing/selling of your own products/services.
Watch the introduction video! It is a wonderfull way of immediately connecting with your audience. Short and to the point and fun! POP!
Have fun and POP!
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10
14. April 2010
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