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	<title>SB Network &#187; Sales/Marketing</title>
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	<link>http://www.sbnetwork.co.za</link>
	<description>Networking for Small Businesses in South Africa</description>
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		<title>Recession’s Effects on Your Business and How to Control it.</title>
		<link>http://www.sbnetwork.co.za/recession%e2%80%99s-effects-on-your-business-and-how-to-control-it/</link>
		<comments>http://www.sbnetwork.co.za/recession%e2%80%99s-effects-on-your-business-and-how-to-control-it/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 13:17:08 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[Business Management]]></category>
		<category><![CDATA[FeaturedContent]]></category>
		<category><![CDATA[Financials]]></category>
		<category><![CDATA[Financing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Ac Unit]]></category>
		<category><![CDATA[Acquisition Techniques]]></category>
		<category><![CDATA[Business Form]]></category>
		<category><![CDATA[Business Operations]]></category>
		<category><![CDATA[Credit Card Debt]]></category>
		<category><![CDATA[Customer Acquisition]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[Existing Customers]]></category>
		<category><![CDATA[Full Blast]]></category>
		<category><![CDATA[Households]]></category>
		<category><![CDATA[Inflation]]></category>
		<category><![CDATA[Loans]]></category>
		<category><![CDATA[Losing Track]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Physical Location]]></category>
		<category><![CDATA[Problem With Your Credit Card]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Scarcity]]></category>
		<category><![CDATA[Ways To Save Money]]></category>
		<category><![CDATA[Weather]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=860</guid>
		<description><![CDATA[The impact of recession can be very damaging not only to households but to businesses as well. Below you can learn about these effects of recession and prevent your business from succumbing into its deadly claws. 1. Customer scarcity When you have too few customers, consequently, your income suffers as well. The rising prices make [...]]]></description>
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		</item>
		<item>
		<title>How Your Business Can Survive a Recession</title>
		<link>http://www.sbnetwork.co.za/how-your-business-can-survive-a-recession/</link>
		<comments>http://www.sbnetwork.co.za/how-your-business-can-survive-a-recession/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 13:33:28 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[FeaturedContent]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Bankruptcy]]></category>
		<category><![CDATA[Best Time]]></category>
		<category><![CDATA[Boss]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[Credit Cards]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Focus]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Loans]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[mortgage]]></category>
		<category><![CDATA[Periods]]></category>
		<category><![CDATA[Profit Margins]]></category>
		<category><![CDATA[promote]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Refresher Course]]></category>
		<category><![CDATA[Service Business]]></category>
		<category><![CDATA[Stake]]></category>
		<category><![CDATA[Start Business]]></category>
		<category><![CDATA[Three Pieces]]></category>
		<category><![CDATA[Train]]></category>
		<category><![CDATA[Wallet]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=857</guid>
		<description><![CDATA[Almost every business will be affected by a recession. If you don’t take the appropriate steps, you will have to file for bankruptcy and close. Fortunately, there are things you can do to prevent it from happening. Focus on customer service. In any business, you have to entertain the customer so he or she will [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Network Working for You?</title>
		<link>http://www.sbnetwork.co.za/is-your-network-working-for-you/</link>
		<comments>http://www.sbnetwork.co.za/is-your-network-working-for-you/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 06:37:39 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Advice]]></category>
		<category><![CDATA[Behavioral Sciences]]></category>
		<category><![CDATA[Board Of Directors]]></category>
		<category><![CDATA[Business Contacts]]></category>
		<category><![CDATA[Business Network]]></category>
		<category><![CDATA[Kellogg School Of Management]]></category>
		<category><![CDATA[Mentor]]></category>
		<category><![CDATA[Mentoring]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Northwestern University]]></category>
		<category><![CDATA[Personal Board]]></category>
		<category><![CDATA[Personal Matters]]></category>
		<category><![CDATA[Piece Of Paper]]></category>
		<category><![CDATA[Referrers]]></category>
		<category><![CDATA[School Of Management]]></category>
		<category><![CDATA[Silverthorne]]></category>
		<category><![CDATA[Simple Test]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=830</guid>
		<description><![CDATA[By Sean Silverthorne Is your business network working for you? Here’s a simple test, borrowed from the work of Noshir Contractor, professor of behavioral sciences at Northwestern University’s Kellogg School of Management On a piece of paper write down your most important business contacts — your personal board of directors — to whom you turn [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing and Sales Must Work in Unison</title>
		<link>http://www.sbnetwork.co.za/marketing-and-sales-must-work-in-unison/</link>
		<comments>http://www.sbnetwork.co.za/marketing-and-sales-must-work-in-unison/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 07:53:45 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales/Marketing]]></category>
		<category><![CDATA[Advertising Marketing]]></category>
		<category><![CDATA[Business Suit]]></category>
		<category><![CDATA[Customer Acquisition Costs]]></category>
		<category><![CDATA[Direct Contact]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[First Time Every Time]]></category>
		<category><![CDATA[Great Marketing]]></category>
		<category><![CDATA[Kim T Gordon]]></category>
		<category><![CDATA[Large Groups]]></category>
		<category><![CDATA[Mail Postcard]]></category>
		<category><![CDATA[Marketing Materials]]></category>
		<category><![CDATA[Marketing Tactic]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Networking Marketing]]></category>
		<category><![CDATA[Professional Business]]></category>
		<category><![CDATA[Promotional Materials]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Sales And Marketing]]></category>
		<category><![CDATA[Unison]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=828</guid>
		<description><![CDATA[Follow these tips for creating promotional materials that work as hard as you do. By Kim T. Gordon Great marketing materials lower the cost of selling and raise the return on your marketing investment. Does your new business have a family of sales and marketing tools you can be proud of? If not, you have [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Ways to Move Customers to Action</title>
		<link>http://www.sbnetwork.co.za/3-ways-to-move-customers-to-action/</link>
		<comments>http://www.sbnetwork.co.za/3-ways-to-move-customers-to-action/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 07:09:32 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales/Marketing]]></category>
		<category><![CDATA[3 Ways]]></category>
		<category><![CDATA[Act]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Couches]]></category>
		<category><![CDATA[Exclamation Points]]></category>
		<category><![CDATA[Immediacy]]></category>
		<category><![CDATA[Mistake]]></category>
		<category><![CDATA[Perception]]></category>
		<category><![CDATA[Phrases]]></category>
		<category><![CDATA[Sense Of Urgency]]></category>
		<category><![CDATA[Target Audience]]></category>
		<category><![CDATA[Time And Money]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=826</guid>
		<description><![CDATA[Why waste your marketing dollars on messages that don&#8217;t create a sense of urgency? By Susan Gunelius When do you want consumers to move to action after seeing or hearing your marketing messages? Now? Tomorrow? Next week? Next year? How about whenever it&#8217;s convenient? If you&#8217;re investing time and money into getting your marketing messages [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Choose The Right Sales Force!</title>
		<link>http://www.sbnetwork.co.za/choose-the-right-sales-force/</link>
		<comments>http://www.sbnetwork.co.za/choose-the-right-sales-force/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 07:10:29 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales/Marketing]]></category>
		<category><![CDATA[Best Solution]]></category>
		<category><![CDATA[Broad Group]]></category>
		<category><![CDATA[Crucial Decisions]]></category>
		<category><![CDATA[Independent Manufacturers]]></category>
		<category><![CDATA[Larger Company]]></category>
		<category><![CDATA[Manufacturers Reps]]></category>
		<category><![CDATA[Models]]></category>
		<category><![CDATA[Patience]]></category>
		<category><![CDATA[Product Business]]></category>
		<category><![CDATA[Right Sales]]></category>
		<category><![CDATA[S Sales]]></category>
		<category><![CDATA[Sales Managers]]></category>
		<category><![CDATA[Sales Reps]]></category>
		<category><![CDATA[Salespeople]]></category>
		<category><![CDATA[Software Accounts]]></category>
		<category><![CDATA[Wholesaler]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=788</guid>
		<description><![CDATA[&#8220;One of the most crucial decisions you make is how to sell your products or services.&#8221; Choosing Sales-Force Alternatives There are basically four different alternatives for building a sales force: You can hire a larger company or a distributor to sell for you. You can hire independent manufacturers&#8217; reps. You can hire your own outside [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>POP! A book review</title>
		<link>http://www.sbnetwork.co.za/pop-a-book-review/</link>
		<comments>http://www.sbnetwork.co.za/pop-a-book-review/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 06:07:58 +0000</pubDate>
		<dc:creator>Fanie van der Merwe</dc:creator>
				<category><![CDATA[FeaturedContent]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales/Marketing]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Audience]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Own Business]]></category>
		<category><![CDATA[Own Products]]></category>
		<category><![CDATA[Pop]]></category>
		<category><![CDATA[Running]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=747</guid>
		<description><![CDATA[I am busy reading this book now. Anybody running his/her own business would appreciate it. It is not just a book, it&#8217;s a workshop and wll ask you to get envolved in the marketing/selling of your own products/services. Watch the introduction video! It is a wonderfull way of immediately connecting with your audience. Short and [...]]]></description>
		<wfw:commentRss>http://www.sbnetwork.co.za/pop-a-book-review/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is and how to derive a Value Proposition.</title>
		<link>http://www.sbnetwork.co.za/what-is-and-how-to-derive-a-value-proposition/</link>
		<comments>http://www.sbnetwork.co.za/what-is-and-how-to-derive-a-value-proposition/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 05:43:54 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Franchises]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[Acid Test]]></category>
		<category><![CDATA[Bnet]]></category>
		<category><![CDATA[Business Concept]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Business Value]]></category>
		<category><![CDATA[Critical Business]]></category>
		<category><![CDATA[Definitions]]></category>
		<category><![CDATA[Derive]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Insightful Article]]></category>
		<category><![CDATA[Litmus Test]]></category>
		<category><![CDATA[Mirror]]></category>
		<category><![CDATA[Sounds]]></category>
		<category><![CDATA[Straight Face]]></category>
		<category><![CDATA[Tool]]></category>
		<category><![CDATA[Value Proposition]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=724</guid>
		<description><![CDATA[What do you do better than anyone does? What does your company offer that competitors can’t match? Why would customers buy one company’s product or service as opposed to another’s? What is your competitive differentiation? These are all definitions of a critical business concept called “value proposition.” What’s the litmus test for a valid value [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Parow ABSA Circle Breakfast &#8211; 19/03/2009</title>
		<link>http://www.sbnetwork.co.za/parow-absa-circle-breakfast-19032009/</link>
		<comments>http://www.sbnetwork.co.za/parow-absa-circle-breakfast-19032009/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 12:14:59 +0000</pubDate>
		<dc:creator>Fanie van der Merwe</dc:creator>
				<category><![CDATA[Absa SBN Circles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Parow]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Attract]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Commitments]]></category>
		<category><![CDATA[Enjoyable Experience]]></category>
		<category><![CDATA[Good Friends]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[New Faces]]></category>
		<category><![CDATA[Retain]]></category>
		<category><![CDATA[Share Resources]]></category>
		<category><![CDATA[Slideshow]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=656</guid>
		<description><![CDATA[Thanks to Sharon for leading the meeting today! We had some new faces today and we welcome all of them. Some faces are becoming good friends and I hope to get around to the other people as well. As usual it was an enjoyable experience. You can download the slideshow here. A quick summary: 1. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Basic Business Attributes, Do You Have Them?</title>
		<link>http://www.sbnetwork.co.za/basic-business-attributes-do-you-have-them/</link>
		<comments>http://www.sbnetwork.co.za/basic-business-attributes-do-you-have-them/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 09:23:54 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[Sales/Marketing]]></category>
		<category><![CDATA[Bean Counters]]></category>
		<category><![CDATA[Busines basics]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Attributes]]></category>
		<category><![CDATA[Business Focus]]></category>
		<category><![CDATA[Business Mistakes]]></category>
		<category><![CDATA[Business Plan]]></category>
		<category><![CDATA[Bust]]></category>
		<category><![CDATA[Cash Flow]]></category>
		<category><![CDATA[Enterprise Agencies]]></category>
		<category><![CDATA[Magic Word]]></category>
		<category><![CDATA[Market Test]]></category>
		<category><![CDATA[Networking Tool]]></category>
		<category><![CDATA[Newton]]></category>
		<category><![CDATA[Piece Of Advice]]></category>
		<category><![CDATA[Rubbish]]></category>
		<category><![CDATA[Set In Stone]]></category>
		<category><![CDATA[Shoulders Of Giants]]></category>
		<category><![CDATA[Standing On The Shoulders]]></category>
		<category><![CDATA[Standing On The Shoulders Of Giants]]></category>
		<category><![CDATA[Target]]></category>
		<category><![CDATA[Term Goals]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=647</guid>
		<description><![CDATA[How many times have we heard the saying “we learn from our mistakes”. I have to agree with this saying, and also that the lessons we learn hardest we learn best! I have learned a lot from my mistakes, sadly (for me) most of them were made before the Internet existed as the fantastic networking tool it is today. Today it is possible to read articles or join a forum and get great advice (and not so great advice) from forums.

While it is great to learn from our mistakes, it i...]]></description>
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