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	<title>SB Network &#187; Branding</title>
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		<title>What is and how to derive a Value Proposition.</title>
		<link>http://www.sbnetwork.co.za/what-is-and-how-to-derive-a-value-proposition/</link>
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		<pubDate>Fri, 31 Jul 2009 05:43:54 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
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		<category><![CDATA[Litmus Test]]></category>
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		<category><![CDATA[Value Proposition]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=724</guid>
		<description><![CDATA[What do you do better than anyone does? What does your company offer that competitors can’t match? Why would customers buy one company’s product or service as opposed to another’s? What is your competitive differentiation? These are all definitions of a critical business concept called “value proposition.” What’s the litmus test for a valid value [...]]]></description>
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		<title>Creating a Brand Name for your Company</title>
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		<pubDate>Fri, 20 Feb 2009 08:17:13 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
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		<category><![CDATA[Financial Times]]></category>
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		<category><![CDATA[Size Doesn]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Uniformity]]></category>
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		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=607</guid>
		<description><![CDATA[A good brand name is important. To the outside world, the brand name represents who you are and what you do.]]></description>
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		<title>What Is Branding?</title>
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		<pubDate>Tue, 03 Feb 2009 13:59:16 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[Branding]]></category>
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		<category><![CDATA[Brand Image]]></category>
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		<category><![CDATA[Edge Over Your Competitors]]></category>
		<category><![CDATA[Footing]]></category>
		<category><![CDATA[High Quality]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[logo design]]></category>
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		<description><![CDATA[We as business owners hear a lot about branding, and brand design – but what is branding exactly and where do you start with branding your business?]]></description>
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		<title>Time to start a newspaper</title>
		<link>http://www.sbnetwork.co.za/time-to-start-a-newspaper/</link>
		<comments>http://www.sbnetwork.co.za/time-to-start-a-newspaper/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 05:57:37 +0000</pubDate>
		<dc:creator>Fanie van der Merwe</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[This blog was written by Seth Godin What should not-so-busy real estate brokers do? Why not start a local newspaper? Here&#8217;s how I would do it. Assume you&#8217;ve got six people in your office. Each person is responsible to do two things each day: Interview a local business, a local student or a local political [...]]]></description>
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		<title>Make It Known</title>
		<link>http://www.sbnetwork.co.za/make-it-known/</link>
		<comments>http://www.sbnetwork.co.za/make-it-known/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 11:27:44 +0000</pubDate>
		<dc:creator>Paul Bester</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[macintoch]]></category>
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		<category><![CDATA[product]]></category>
		<category><![CDATA[sponsership]]></category>

		<guid isPermaLink="false">http://www.sbnetwork.co.za/?p=380</guid>
		<description><![CDATA[If you&#8217;ve got a great product, a great brand will follow &#8230; If you&#8217;re sending the right message. When I talk about branding, my assumptions are that you have a great product but not infinite resources and not a great product, there&#8217;s still hope &#8211; but you don&#8217;t need to read this column any further. [...]]]></description>
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