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What is and how to derive a Value Proposition.
What do you do better than anyone does? What does your company offer that competitors can’t match? Why would customers buy one company’s product or service as opposed to another’s? What is your competitive differentiation? These are all definitions of a critical business concept called “value proposition.” What’s the litmus test for [...]
Continue reading...Creating a Brand Name for your Company
20. February 2009
A good brand name is important. To the outside world, the brand name represents who you are and what you do.
Continue reading...What Is Branding?
3. February 2009
We as business owners hear a lot about branding, and brand design – but what is branding exactly and where do you start with branding your business?
Continue reading...Time to start a newspaper
13. January 2009
This blog was written by Seth Godin What should not-so-busy real estate brokers do? Why not start a local newspaper? Share and Enjoy:
Continue reading...Make It Known
24. October 2008
If you’ve got a great product, a great brand will follow … If you’re sending the right message. When I talk about branding, my assumptions are that you have a great product but not infinite resources and not a great product, there’s still hope – but you don’t need to read this column any further. Here [...]
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Loading...- Fanie van der Merwe: If you are in business and have not read this book...
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Latest Videos
I am busy reading this book now.
Anybody running his/her own business would appreciate it. It is not just a book, it’s a workshop and wll ask you to get envolved in the marketing/selling of your own products/services.
Watch the introduction video! It is a wonderfull way of immediately connecting with your audience. Short and to the point and fun! POP!
Have fun and POP!
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10
31. July 2009
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