SB Network

What do you do better than anyone does? What does your company offer that competitors can’t match? Why would customers buy one company’s product or service as opposed to another’s? What is your competitive differentiation? These are all definitions of a critical business concept called “value proposition.” What’s the litmus test for a valid value [...]

A good brand name is important. To the outside world, the brand name represents who you are and what you do.

We as business owners hear a lot about branding, and brand design – but what is branding exactly and where do you start with branding your business?

This blog was written by Seth Godin What should not-so-busy real estate brokers do? Why not start a local newspaper?

If you’ve got a great product, a great brand will follow … If you’re sending the right message. When I talk about branding, my assumptions are that you have a great product but not infinite resources and not a great product, there’s still hope – but you don’t need to read this column any further. [...]