SB Network

The impact of recession can be very damaging not only to households but to businesses as well. Below you can learn about these effects of recession and prevent your business from succumbing into its deadly claws. 1. Customer scarcity When you have too few customers, consequently, your income suffers as well. The rising prices make [...]

Almost every business will be affected by a recession. If you don’t take the appropriate steps, you will have to file for bankruptcy and close. Fortunately, there are things you can do to prevent it from happening. Focus on customer service. In any business, you have to entertain the customer so he or she will [...]

By Sean Silverthorne Is your business network working for you? Here’s a simple test, borrowed from the work of Noshir Contractor, professor of behavioral sciences at Northwestern University’s Kellogg School of Management On a piece of paper write down your most important business contacts — your personal board of directors — to whom you turn [...]

Follow these tips for creating promotional materials that work as hard as you do. By Kim T. Gordon Great marketing materials lower the cost of selling and raise the return on your marketing investment. Does your new business have a family of sales and marketing tools you can be proud of? If not, you have [...]

Why waste your marketing dollars on messages that don’t create a sense of urgency? By Susan Gunelius When do you want consumers to move to action after seeing or hearing your marketing messages? Now? Tomorrow? Next week? Next year? How about whenever it’s convenient? If you’re investing time and money into getting your marketing messages [...]