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Choose The Right Sales Force!

10. December 2009

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“One of the most crucial decisions you make is how to sell your products or services.” Choosing Sales-Force Alternatives There are basically four different alternatives for building a sales force: You can hire a larger company or a distributor to sell for you. You can hire independent manufacturers’ reps. You can hire your own outside salespeople. You can [...]

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POP! A book review

4. August 2009

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I am busy reading this book now. Anybody running his/her own business would appreciate it. It is not just a book, it’s a workshop and wll ask you to get envolved in the marketing/selling of your own products/services. Watch the introduction video! It is a wonderfull way of immediately connecting with your audience. Short and to the [...]

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What is and how to derive a Value Proposition.

31. July 2009

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What do you do better than anyone does? What does your company offer that competitors can’t match? Why would customers buy one company’s product or service as opposed to another’s? What is your competitive differentiation? These are all definitions of a critical business concept called “value proposition.” What’s the litmus test for [...]

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Parow ABSA Circle Breakfast – 19/03/2009

19. March 2009

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Thanks to Sharon for leading the meeting today! We had some new faces today and we welcome all of them. Some faces are becoming good friends and I hope to get around to the other people as well. As usual it was an enjoyable experience. You can download the slideshow here. A quick summary: 1. Market to your existing [...]

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Basic Business Attributes, Do You Have Them?

11. March 2009

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How many times have we heard the saying “we learn from our mistakes”. I have to agree with this saying, and also that the lessons we learn hardest we learn best! I have learned a lot from my mistakes, sadly (for me) most of them were made before the Internet existed as the fantastic networking tool it is today. Today it is possible to read articles or join a forum and get great advice (and not so great advice) from forums. While it is great to learn from our mistakes, it i...

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