Michael Gerber, best-selling author of ‘The E-Myth’ talks about the secret ingredients to small business success. He says there are two important questions to ask when starting out, is the business scalable and is the business transformational.
>> If you’re going to be the most successful small business in the world. Now, understand I don’t mean that everybody here in the room truly desires to grow, but understand if you don’t truly desire to grow you might as well pack it up now. Please write that down if you don’t want to grow pack it up now. You’re not in business you’re jerking around. Here me if you don’t want to grow pack it up now. In fact, don’t even come to the breakout because I’ll just say it again. If you don’t want to grow pack it up now. Creating a company, being an entrepreneur is about growth. Understand if you’re doing something significant and if you’re not doing something significant, what, pack it up now. Because if you don’t want to grow and you’re not doing something significant you’re not doing something significant enough to want to grow pack it up now. But if you’re doing something significant then, of course, you would want to grow because you’d want to reach every single human being on the face of the earth to do this significant thing that you’ve created this company to do. Write this question down. What is the significant thing my company is here to do? Two absolutely essential ingredients of the eMyth, two essential ingredients of your life and my life, two essential ingredients for any entrepreneur anywhere on the face of this earth are is it scaleable and is it transformational? If it’s not scaleable stop doing it and if it’s not transformational what the hell’s the point? Transformational mean you’re gonna transform people’s lives not you’re gonna change them.
Check out the E-Myth author Michael Gerber in this video about revelant small business here
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