Small Business Networking | Information for small business owners

Nobody would ever think of building or worse yet, living in a structure that didn’t have a solid foundation to support the structure.  Try to imagine it . . .  . a house without a foundation would eventually just topple over and crumble to pieces.  So why do so many business owners operate their businesses with no foundation and just kind of “wing it”?

To try to eliminate any confusion, the marketing word for foundation is strategy.

Now, just because I have no idea how to build a foundation for a house, doesn’t mean I don’t inherently know and understand that you need a solid foundation to keep the house solid.  So for a business owner, it’s okay if you don’t know how to build a foundation for your business as long as you understand and acknowledge that you need a foundation for your business in order to develop your business fully.

What does a foundation look like for a business?

I don’t care what business your in, this is what a foundation (strategy) looks like in any business:

• Understanding and choosing your ideal clients so that you only work with people that inspire and energize you.
• Understanding clearly, why people choose you, buy from you, expect from your type of business.
• Developing a differentiation strategy that makes you memorable and unique
• Clearly communicating what you do without sounding confusing or boring

You can’t possibly market or sell to your prospects and clients until you understand and implement a “foundation” for your business.  Oh sure, you will get your share of clients and do your share of  business.  But you won’t get the quality and quantity of ideal clients until you develop your foundation or strategy.  Your business will never click on all cylinders until this foundation is set.

So here’s the question.  Do you have a solid foundation or strategy for your business?

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