3 Ways to Move Customers to Action

When do you want consumers to move to action after seeing or hearing your marketing messages? Now? Tomorrow? Next week? Next year? How about whenever it’s convenient?

If you’re investing time and money into getting your marketing messages in front of your target audience, it’s safe to assume that you want that audience to act sooner rather than later. Therefore, it’s essential that your marketing messages create a sense of urgency in consumers’ minds so they are motivated to act.

The key is, don’t just suggest an action in your marketing copy. Demand it. Motivate consumers to get up off of their couches and call you, come to your store, or visit your website now by using any (but preferably all) of the three techniques described below.

1. Use urgent wording.
Creating a perception of urgency can be as easy as choosing the right words to use in your copy. Don’t be tempted to overload your marketing messages with words that suggest immediacy, though. Instead, place these words strategically within your calls to action.

Furthermore, don’t make the mistake of cluttering your messages with exclamation points in an effort to create a sense of urgency in your copy. One or two well-placed exclamation points can work, but too many exclamation points dilute their effectiveness. Instead, add a sense of urgency to your marketing messages with phrases like:

• Don’t delay
• Act now
• Hurry in
• Call today
• Call now

Read the rest of the 3 ways to move customers to action here