You dont have to spend a fortune to boost your sales! Take a look at these 10 quick and easy ways to send your profits to the moon without digging into you advertising budget.
1. Test and Evaluate
Have you ever wondered just how much of your advertising budget should go toward experimenting with the latest marketing strategies? Marketing gurus say… spend 20 percent looking for new and improved marketing methods, while the remaining 80 percent uses the tried and true marketing strategies to keep the profits flowing.
2. Capture Attention on your Website
Use headlines that leap out and grab the readers attention to moment they open your Web page. Hey, theyre just like you… if their attention isnt caught immediately, they re ready to surf on the more exciting things!
3. Use the Best-Kept Marketing Secret – Postcards
Postcards are quick and easy to read, not to mention the fact that you can shave off a great deal of wasted advertising expenses by targeting your market. Hey, theyre cheap and convenient for you, and they get read more than other types of advertising materials… a winner all the way around!
4. Let Customers Sell You
Some things sound better coming from someone else. Yes, its hard to brag your business up as effectively as a satisfied customer. Testimonials are evidence that you deliver what you promise. Paste them across ads, your Website, and any other sales copy you happen to distribute.
5. Just Ask
Great salesmen take the time to listen to the questions the customer has, identify their wants and needs, then ask for the sale. Thats right, theyre not afraid to just ask them to buy! Sometimes customers just need that little bit of pressure to cement the deal.
6. Raise the Value
Sometime value is only in they eyes of the beholder. You can raise the perceived value of your products by pointing out benefits that consumers may have overlooked. While youre at it, raise the price. Yeah, we all know that more valuable items have higher price tags! Dont be surprised if your profits skyrocket.
7. Make it Easy to Decide
Have you ever had a hard time deciding what to buy? Uh-huh, you dont always come to a conclusion immediately. Every time a customer walks out of the store without making a decision, you take a big chance on losing the sale. Keep the options to a minimum to maximize the sales numbers.
8. Break it Down
Got a big ticket item? Break the price into bite sizes for more appeal. Yeah, 90 cents a day sounds much cheaper than $325!
9. Create Bonuses
An unexpected bonus with a purchase makes it seem like you got a lot more for your money. Keep customers smiling when they walk away from the cash register, and theyll keep coming back for more.
10. Handle Customer Complaints With a Little TLC
Dont waste time getting to the bottom of the problem. Customers want to feel they are being heard, or they wouldnt take the time to complain to you. Are you afraid that youll be losing profit, if you have to bend too far backwards to accommodate them? Think of it this way… an unhappy customer you turn into a happy customer will become a loyal customer. Yeah, itll pay in the long run.
January 12, 2009
Sales