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Advertising, Sales/Marketing

Affordable PPC search engine advertising

Posted on 21 September 2012

PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with […] Continue Reading

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Budgets, Personal Finance

Saving Money During a Recession: Mission Impossible?

Posted on 06 February 2012

Recession is a word that fills people with dread and bad visions.  It’s a time people consider bad for finances, a time capable of magically shrinking a dollar’s value overnight.  It also automatically increases the cost of basic living.  And where money is a huge concern, people always ask, ‘Can I still save for real […] Continue Reading

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Human Resources, Personal Empowerment

How to Motivate Yourself Forever

Posted on 12 December 2011

Just as willpower is an essential factor in achieving success, at some point in time, discouragement and lack of motivation may hinder you from reaching your objective. And it is up to you, and you alone to devise techniques that will help you keep that drive within afire. It is helpful to have visual goals. […] Continue Reading

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Accounting, Financials

Taxes: Are You Crossing the Line?

Posted on 14 April 2010

By Nicholas Narlis How aggressive do you get this time of year when final payments are due for your annual income tax returns? The benefit of lowering your effective tax rate to save money is very compelling. However, the consequences of the tax authorities swooping in to discredit (and even prosecute) questionable items can be […] Continue Reading

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Marketing, Public Relations

Is Your Network Working for You?

Posted on 14 April 2010

By Sean Silverthorne Is your business network working for you? Here’s a simple test, borrowed from the work of Noshir Contractor, professor of behavioral sciences at Northwestern University’s Kellogg School of Management On a piece of paper write down your most important business contacts — your personal board of directors — to whom you turn […] Continue Reading

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Marketing, Sales/Marketing

Marketing and Sales Must Work in Unison

Posted on 07 April 2010

Follow these tips for creating promotional materials that work as hard as you do. By Kim T. Gordon Great marketing materials lower the cost of selling and raise the return on your marketing investment. Does your new business have a family of sales and marketing tools you can be proud of? If not, you have […] Continue Reading

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